Originally published December 1, 2025
If you read our October newsletter, you may remember we hinted at some exciting upcoming changes. After months of behind-the-scenes work, we’re ready to share some big news—we’re rebranding!
As our business has been growing and evolving, we’ve felt the need for a new name and brand identity. So, Overman Bookkeeping will now be doing business as Grace & Growth Financial Services.
Why the Change?
The initial catalyst for this change came from our desire to expand our service offerings. Morgan, who joined our team in mid-2024, has been instrumental in supporting our business through various roles. She has handled administrative tasks, marketing, and communication, including our social media, newsletters, and articles. Recently, Morgan decided to pursue a new venture—financial coaching. Since she planned to offer financial coaching under the Overman Bookkeeping umbrella, we felt it was time to rebrand to a name that reflects our broader mission.
As we brainstormed potential names, we felt that “Grace & Growth” perfectly captured our values. The addition of “Financial Services” indicates our expanded range of offerings.
What’s Changing?
We will now be doing business as Grace & Growth Financial Services. Along with our new name, we’re updating our visual brand, logo, and website. We’re thrilled to announce that in addition to our accounting and bookkeeping services, we will now offer financial coaching for individuals and couples.
This new direction allows us to better serve our clients and support their financial journeys. We believe that everyone deserves guidance and support in managing their finances, and we are here to provide that.
What’s Not Changing?
Despite the name change, the same dedicated team that you trust is still here. We will continue offering the same accounting and bookkeeping services that you have come to rely on. Our commitment to clear communication and expert, personalized support remains unchanged.
We understand that trust is essential in financial matters. You can count on us to be there for you, just as we always have been.
What to Expect
Our new website is currently in development. We will share the new website address with you once it is finished! Additionally, we will begin sharing our new email addresses with you soon. These changes will take place over the next few weeks and will continue through early next year.
We are excited about this new chapter and the opportunities it brings. Our goal is to simplify your accounting, help you stay organized, and navigate tax requirements. This way, you can focus on growing your operations with confidence.
Embracing Growth
As we embrace this transformation, we want to emphasize the importance of growth—not just for our business, but for our clients as well. We believe that financial wellness is a journey, and we are here to walk alongside you every step of the way.
Whether you are looking to streamline your bookkeeping or explore financial coaching, we are committed to being your trusted partner. Our positive, upbeat, and kind demeanor reflects our dedication to your success.
Our Commitment to You
At Grace & Growth Financial Services, we are dedicated to being your trusted advisors. We bring precision and insight to every financial detail. Our team blends expertise with a touch of humor to make your experience engaging and enjoyable. We strive to be reliable and always accessible, ensuring you feel confident and informed.
Our approach is simple: we are here not just to manage your finances, but to support your growth and achievements every step of the way. We want you to feel empowered in your financial journey.
Conclusion
In conclusion, we are excited to share our new brand and look with you all. We are incredibly grateful for all of our clients, followers, readers, and supporters of our business thus far. As we look ahead, we can’t wait to unveil the full Grace & Growth brand with you soon.
Thank you for being a part of our journey. Together, we will navigate the path to financial success and growth. Remember, we are here to support you, not just as accountants, but as partners in your financial journey.
If you’re interested in learning more about our new services, feel free to reach out. We can’t wait to connect with you!
